Sellpy Campaign

Together with a creative team that I was head of, Sellpy created the campaign “100 miljoner liter vatten”, which translates to “100 million liters of water”. Did you know that the average pair of denim jeans demands 10, 000 liters of water to be produced? Our mission was to make sure that the people of Sweden knew how much of a difference they made in water savings by shopping second hand.

The goal of the campaign was to engage the audience to together save 100 million liters of water by shopping second hand. We covered the front page of Sellpy.se with a water-counter that went up with every sold item, and produced both film and images that went on to be shown in outdoor advertising in the streets of Stockholm.

With the films we showed examples of how much water different pieces of clothing need in order to be produced in a playful and fun way, with a diverse cast of models.

Within less than two weeks, Sellpy reached the incredible 100 million liter goal and drew lots of 10 people who each won 100 SEK to shop for at the website.

My role in this project was to take a creative lead, be in charge of the outsourced talents, create all the photos and produce social media content.