Sellpy Campaign Stockholm

Translation headlines: “For the one who wants more”, “For the trendsetter”, “For the one who wants to be sustainable”, “For the one who thinks outside of the box”

For this spring campaign, Sellpy needed a vibrant production that could easily be paired with their other productions. Just like the previous campaign that I did for them, this campaign was going to be shown in the public transport of Stockholm- the difference this time was that the focus would be on the buyer instead of the seller. Now the goal was to attract a wide range of people who all would be thrilled to shop second hand.

I decided to keep the last theme of the exchangeable words, the green to blue color scale and went for a theme that would show how diverse and fun second hand can be, and that it truly is for everyone. With the possibility to produce four different images, I tried to create something with as broad of a range that I could.

This successful campaign set the true, glad tone of the Sellpy-brand was shown for two weeks in most popular places in the public transport of Stockholm.